LZ, named after the initials of the original founder, Ms. Li, and her partner, Ms. Zhou. It was born out of their persistent and love for the gemstone itself. The Chinese name of company is also taken from a beautiful ancient style poetry, which is "beautiful in appearance and elegant in spirit". In the Chinese context, it means spirituality and talent, revealing the beauty and the value of carelessness. "ONLY A STONE, AN ONLY STONE" conveys the concept of the brand LZ about presenting the true and original beauty of gemstone, realizing self-worth and shining its true self.  Remove the common customs decoration, highlight the inherent quality, and also represent the understanding of the brand LZ for high-end jewelry. The selected one out of many gemstones represents true and natural aspects, but not deliberate or artificial. Each one has its own soul. ONLY A STONE, AN ONLY STONE. LZ, understand your precious.

In 2008, it set foot in raw diamond business, and in 2016, it launched its color stone business, aiming to create the first high-end jewelry brand - "LZ Jewelry" in China, which focuses on the four types of gems, diamonds, ruby, sapphire and emerald. It has a comprehensive system of raw stone procurement, design & development, processing, production, quality control and after-sales. With 305 high-quality raw stone suppliers around the world, we have direct and primary sourcing, and well selected with 5 high-quality jewelry processing plants. We have advanced equipment, exquisite craftsmanship, rigorous processes, environmental inspection, and fully monitoring.

The diamond ring, wedding ring and colorful jewelry series under the brand LZ are popular with domestic and aboard customers with exquisite jewelry quality and unique aesthetic design. It is a high-end jewelry brand with both design aesthetic and quality.